Stork has always held a prominent place in Moroccan culture, becoming a favorite amongst hard-working individuals and embodying a distinct masculine appeal. The brand's charm has been tied to its recognizable 'kitch' design that has been a part of many Moroccans' lives.
The challenge of revamping such a beloved brand was met with some resistance, with numerous voices suggesting that its 'kitch' appearance should be preserved as a cultural touchstone.At Mint Brown, we acknowledged the enormity of this task.
It was a balance between honouring Stork’s rich legacy and creating a fresh identity. We are delighted that our new design was warmly received by the Moroccan target, successfully carrying forward the brand’s heritage while introducing a fresh aesthetic
It was a balance between honouring Stork’s rich legacy and creating a fresh identity. We are delighted that our new design was warmly received by the Moroccan trarget audience, successfully carrying forward the brand’s heritage while introducing a fresh image:
A fresh good all beer is well earned after a long hard day at work, this is symbolised by the medallion representing the trophy for one’s diligence and efforts.
