At Mint Brown,we breathe life into stories and foster change through innovative design-led creativity.
Our campaign with Toomore, a luxury dates brand, stands as testament to this:
Traditionally, chocolates have been the Valentine's day staple, but we saw an opportunity to disrupt this norm with Toomore's exquisite dates. Through our campaign, "Discover Love at the bottom of my heart," we repositioned these luxurious dates as the new, sophisticated symbol of love - healthier, unique, and indulgent. Our design-led, heartfelt narrative quickly resonated with the audience, causing a shift in market share during the Valentine's season. The traditional chocolate industry was left astounded as we challenged and changed the conventional with love.
Our job was also to elevate this brand into a premium moroccan delicacy.
We took the task head-on, harnessing the power of artful photography, influencers, and carefully crafted activations to further elevate the brand's image. We are proud to say that we successfully redefined Toomore as a true embodiment of luxury and exclusivity.
Our aim was to position these dates as not just a product, but an essential part of sharing and celebration moments.In line with our strategy of associating Toomore's dates with the gracious art of hospitality and sharing, we meticulously crafted each photograph.
The result was a series of images that not only showcased the product's luxury and appeal but also echoed the cultural significance of welcoming and togetherness.
Our visually compelling photography narrative elevated the perception of Toomore's dates, positioning them as the quintessential choice for any celebratory or shared occasion
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This story of Toomore's success reinforces Mint Brown's belief in the power of innovative storytelling. Here, we don't just design creatives; we design change.
