We had a fantastic experience curating engaging content for Women Secret's social media platforms. The aim was to forge a deeper connection with their audience.
One particular campaign that stands out is the cancer awareness initiative we named #WeWarriors.
In this campaign, Women Secret pledged to donate proceeds from the sale of specially designed mastectomy bras to a reputable cancer-focused NGO “Les Amis du Ruban Rose”.
Additionally, we developed appealing merchandise, including trendy T-shirts, promoted by popular local influencers. The blend of a significant cause with a vibrant campaign was not only enjoyable to work on but also left a meaningful impact.
The #WeWarriors campaign truly embodies the kind of fulfilling and innovative work we love doing at Mint Brown.